Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce services are turning to server-side monitoring as a means to boost their data collection processes. While it requires much more technical knowledge than routine GTM and might present added prices, it can bring about greater accuracy and more reputable data


Pixel tracking utilizes a piece of code to register conversions on your internet site. It's very easy to establish and less prone to ad blockers.

1. Extra exact information
The standard technique of tracking conversions on a website, using pixels, is having trouble with transforming web browser privacy policies. This suggests that the information being sent to Google Ads, Facebook Manager and various other platforms is less exact than it must be.

Server-side tracking is a more safe and secure alternative that assists to bypass these limitations, as it's loaded from your very own domain name and treated as first-party code, meaning it's much less likely to be affected by advertisement blockers or other security actions. This supplies much more accurate information and a much more complete image of individual journeys throughout channels.

In addition, this sort of tracking allows organizations to track conversions outside of the website, such as call and in-store check outs, which can be difficult for pixel-based monitoring. This versatility gives marketing experts much more ownership over the information they send, and makes it less complicated to adhere to numerous data laws. It's likewise a lot much less vulnerable to fraudulence, as it's more difficult for illegal actors to adjust the system by changing the postback link.

2. Better control over information.
Server-side tracking permits companies to collect and enhance information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can help marketing professionals make more educated marketing choices.

Traditional pixel tracking relies upon JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection interruptions and imprecise results. Server-side tracking makes it possible for companies to bypass these constraints and provide precise, regular data that is less at risk to interference.

This kind of monitoring also enables organizations to track conversions that take place beyond the website, like phone calls and in-store purchases. This is necessary since new personal privacy plans such as keyword performance tracking Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is an essential reason that S2S is more dependable for services looking for to adapt to these modifications.

3. Much less vulnerable to fraud
Server-side tracking allows services to adjust data payloads before it gets to 3rd party endpoints, boosting security and privacy. This is particularly vital as various browsers and platforms progressively alter just how they take care of cookies. For example, in iOS 14, Safari will only provide first-party cookie information and will certainly not permit pixel-based monitoring. Making use of server-side tracking, you can bypass these restrictions and continue to track conversions that occurred beyond your web site.

On top of that, server-side monitoring allows you to record user data directly on your own servers. This eliminates dependence on third parties, which can be susceptible to breaches and privacy infractions.

A server-side tracking system is a set of directions that informs your web site's web server what occasions to tape. This information is after that sent out to analytics tools like Google Analytics and Facebook Service. It's likewise utilized to activate event-based advertisements, such as retargeting. In contrast, pixel tracking is an alternate technique that utilizes a little piece of code on your website to collect data from users.

4. Easier to implement
Server-side monitoring is an information collection procedure that occurs on the web site's own server, bypassing web browser constraints. This suggests that information accumulated by the website/app is first sent out to the web server where it's processed and then forwarded to analytics devices like Google Analytics or Facebook Pixel.

The advantage of this technique is that it minimizes the range of data management and offers companies a lot more control over transmission, making it normally much more reliable. Consequently, it's less vulnerable to information difficulties caused by things like a busted link or an active ad blocker being mounted.

With OWOX BI's Server-Side Monitoring, your service can collect real-time conversion data similarly that you would certainly with pixels or a cookie, but this is after that passed straight to your marketing and advertising tools on the web server. This enables you to have more exact information and assists ensure conformity with personal privacy policies such as GDPR. Moreover, it additionally prevents the tracking constraints imposed by browsers and advertisement blockers.