Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of ecommerce services are turning to server-side tracking as a way to boost their information collection processes. While it requires a lot more technical knowledge than normal GTM and may present added expenses, it can result in better accuracy and even more reputable information


Pixel tracking utilizes an item of code to register conversions on your website. It's very easy to set up and much less susceptible to advertisement blockers.

1. Much more exact data
The traditional technique of tracking conversions on a site, making use of pixels, is having problem with transforming browser personal privacy policies. This suggests that the information being sent out to Google Advertisements, Facebook Business Manager and various other platforms is much less exact than it ought to be.

Server-side tracking is a much more safe alternative that helps to bypass these limitations, as it's filled from your own domain name and treated as first-party code, meaning it's much less most likely to be affected by advertisement blockers or various other safety measures. This offers extra accurate data and a much more full image of user journeys across channels.

Furthermore, this sort of tracking allows services to track conversions beyond the internet site, such as phone calls and in-store check outs, which can be hard for pixel-based tracking. This versatility provides marketing experts more possession over the information they send out, and makes it much easier to abide by numerous information legislations. It's additionally a whole lot much less prone to scams, as it's more difficult for fraudulent stars to adjust the system by modifying the postback link.

2. Better control over information.
Server-side monitoring allows companies to collect and improve data prior to sending it to third-party analytics/advertising platforms. This improves information completeness and precision, which can assist marketing professionals make more informed advertising and marketing choices.

Conventional pixel tracking relies upon JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are usually obstructed by ad blockers, which can cause data collection interruptions and unreliable results. Server-side monitoring allows companies to bypass these limitations and supply accurate, regular data that is much less susceptible to disturbance.

This type of monitoring also permits companies to track conversions that happen outside of the website, like call and in-store purchases. This is important considering that brand-new privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the life span of cookie-based monitoring pixels to 7 days. This is an essential reason that S2S is much more reliable for companies looking for to adjust to these changes.

3. Less susceptible to fraudulence
Server-side monitoring enables companies to control data payloads before it reaches third party endpoints, enhancing protection and privacy. This is especially important as various internet browsers and systems increasingly change just how they deal with cookies. For example, in iphone 14, Safari will just deliver first-party cookie information and will certainly not permit pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and remain to track conversions that happened beyond your website.

On top of that, server-side tracking allows you to capture customer data straight on your own web servers. This eliminates dependancy on third parties, which can be susceptible to breaches and personal privacy violations.

A server-side radar is a collection of directions that informs your website's web server what occasions to tape-record. This information is then sent out to analytics devices like Google Analytics and Facebook Company. It's additionally utilized to cause event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternative approach that uses a little item of code on your webpage to gather information from users.

4. Much easier to implement
Server-side tracking is an information collection process that occurs on the web site's very own attribution analytics server, bypassing internet internet browser limitations. This implies that information collected by the website/app is first sent to the web server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.

The advantage of this approach is that it decreases the extent of information management and provides companies more control over transmission, making it typically a lot more reputable. Consequently, it's less susceptible to information challenges triggered by things like a damaged link or an energetic ad blocker being installed.

With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, but this is then passed directly to your advertising and marketing devices on the server. This allows you to have more precise information and aids ensure compliance with privacy guidelines such as GDPR. Additionally, it additionally stays clear of the monitoring constraints enforced by internet browsers and ad blockers.